A blend of denim and drive - I believe in hard work, heartfelt conversations, and second scoops of ice cream.
ONCE UPON A TIME
The numbers were there, but the heart wasn’t. I realized I didn’t just want to manage money — I wanted to make it mean something!
I had started building a social following sharing snippets of financial wisdom mixed with real, honest conversations about women and wealth. Through social media, client meetings, and events I began to notice a pattern: women reaching out for advice, looking for a safe space to talk about money, and wanting to feel supported (not judged). They didn’t just need someone to manage their money; they wanted a financial bestie to walk the trail with them. I began to build a community anchored in this idea.
The community I was building felt like pure magic - and important!
So I leaned all in. I took a big risk and left my job in the corprate finance race.
I learned, I asked questions, I showed up - even when it felt uncomfortable. I surrounded myself with amazing women and created a community of women who were ready to do the same: to stop shrinking, to start learning, and to build wealth on our own terms.
Dividends & Denim became more then just a social page, it grew to become a place for women to wrangle their own wealth. A place that women can learn to create a wealthy life on their terms. Now, I combine my two passions of teaching and finance to educate women to feel confident, capable, and in control of their finances.
Welcome to the community!
I’m a mom of two, married to my best friend, rooted in the wide-open prairies of Western Canada - where denim meets dividends, and where women learn to ride toward financial freedom with grit, grace, and a little prairie soul.
Type A meets prairie soul - coffee first always, confidence second, and a love for helping women rise.
MY REALLY OFFICIAL BIO, the TL;DR VERSION
Catherine is the founder of Dividends & Denim - a financial education and coaching brand with a little grit and a lot of prairie soul. A former teacher turned finance pro. She hopes to be known for making finance feel approachable, empowering, and a whole lot of fun.
NOW FOR THE IMPORTANT STUFF
My closet is 80% denim, 10% blazers, and 10% “I swear I’ll wear this to brunch someday.” #DenimIsANeutral
I still get butterflies every time I’m near a horse - there’s something about that quiet strength that feels like home.
My current guilty pleasure? Anything that mixes small-town charm with a little chaos - think Yellowstone meets Schitt’s Creek.
My husband’s my best friend, my kids are my greatest teachers, and our home is equal parts love, laughter, and laundry. #HomeIsWhereTheHerdIs
Your at-a-glance guide to where I stand on all the truly important things.
Cheesecake
Joanna Gains
Author! I love writing.
Kaua'i. Give me all the fresh air and salty hair.
A good latte
Lip chap
Charcuterie board... and nachos.
Beach. Give me all the sun and sandy shores.
Heartland or Sweet Magnolias
This isn't your typical money talk. It's a new era of wealth built on education, empowerment, and a little grit and grace. Subscribe and join the circle of women rewriting their financial story.
Together, We're Changing the Way Women Talk About Money
Follow along for financial tips, prairie inspiration, and a glimpse into buidling a wealthy life I love.